Experience India
Current Pain Points for Tourists
Complex Trip Planning: Difficulty in planning detailed itineraries.
Limited Pre-Experience: Inability to get a prior feel for the tour.
Last-Mile Uncertainty: Challenges in navigating the final leg of the journey.
Poor Local Experience: Lack of genuine local interactions.
Scarcity of Authentic Information: Limited access to reliable resources.
Fragmented Online Information: Difficulty finding comprehensive details online.
Unreliable Pricing: Inconsistent and non-transparent costs.
Lack of Local Connections: Difficulty in connecting with authentic local culture.
Absence of Integrated Planning Tools: No unified platform for planning the ‘India Experience.’
My Role
Stakeholder Research: Identified and analyzed the pain points of tourists and other stakeholders.
System Integration: Connected existing systems to a newly developed portal, creating a seamless user experience.
Strategic Planning: Developed strategies for personalizing travel experiences, enhancing user engagement.
Project Management: Created and communicated the Gantt map, ensuring a smooth handoff to the National Executive Council (NEC).
Opportunity to create a new brand India
Adapting to New Tourist Profiles: Addressing the evolving needs of modern travelers.
Showcasing Culture and Heritage: Leveraging India's rich cultural roots to attract more visitors.
Promoting Health and Wellness: Highlighting India’s offerings in health and wellness tourism.
Emphasizing Hospitality: Making India’s warm hospitality a central part of the tourist experience.
Integrating Digital Experiences: Ensuring that digital touchpoints enhance the overall experience.
Result
Addressed Contemporary Challenges: Validated and confirmed the challenges faced by modern tourists.
Developed an Interactive Platform: Created an interactive website where users can explore, plan, and book their trips. The platform also includes a mobile app that allows tourists to visualize their journey realistically.
Comprehensive UX Research: Led the UX research and information architecture, designing wireframes, sitemaps, flowcharts, and user journeys.
Effective Communication: Ensured seamless project communication across cross-functional teams, using estimated biweekly sprint goals to track progress.